Clever Mirage was born in 1960 from the union of four friends who, out of enthusiasm, started to load their own hunting ammunition and, finding the results technically valid, decided to market them.

In the first year alone they manufactured and sold 12 MILLION SHOTSHELLS. Production continued to grow for some years until they had acquired a large share of the Italian market and had by 1978 were producing 42 MILLION PIECES.

With the advent of a new generation of executives and a brief period of stasis, the company specialised in exporting its products, becoming known and appreciated everywhere thanks to maximum attention to detail.

A network was created of 100 DIRECT IMPORTERS WHO DISTRIBUTE ALL OVER THE WORLD: from New Zealand to Canada. This led CLEVER MIRAGE to produce 100 MILLION PIECES IN 1995, a figure that subsequently rose to the PRESENT PRODUCTION LEVEL OF 130 MILLION PIECES.

Thanks to the use of FIRST CLASS RAW MATERIALS, the introduction of NEW HIGH TECH MACHINERY with the COMMITMENT OF MAJOR FINANCIAL RESOURCES, ongoing TRAINING AND THE TECHNICAL EXPERIENCE OF THE PRODUCTION PERSONNEL, today CLEVER MIRAGE shotshells are among the best-known wing shooting cartridges in the world. We can proudly say that our products HAVE WON EVERYTHING THERE IS TO WIN ALL OVER THE WORLD.

This gives huge satisfaction to the company but even more so to its regular and devoted customers to whom we feel particularly close. Which is why we support them with TECHNICAL CONSULTANCY and by STUDYING NEW PRODUCTS in keeping with quality and market requirements and without NEGLECTING ECOLOGY - today increasingly important for the survival of our products.

Our mission remains to DISTRIBUTE A SELECT PRODUCTION ON A LARGE SCALE AT A COMPETITIVE PRICE and to sell our products all over the world to the technical satisfaction of the enthusiastic clientele that practises the oldest sport in the world.